AI Sales Training — Phone-Based, No App

Your reps practice.
Every day.
Against an AI that fights back.

The best reps on your floor aren't born — they're drilled. REPS gives every rep unlimited AI roleplay on the phone, scored automatically, available 24/7. No classroom. No scheduling. No excuses.

12 AI buyer personas
5 difficulty levels
90s to call score
24/7 available

Try a free demo call

Drop your number. LEXI calls you in under 10 seconds and plays a real buyer in your industry. No pitch. Just the training.

US numbers only  ·  LEXI calls from (978) 904-6169

The Problem

What's happening on your floor right now.

New reps freeze on objections

They've watched the training video. They've sat in the meeting. But they've never actually practiced saying the words. Under real pressure, they fold.

Experienced reps get lazy

Nobody's testing them. Nobody's checking. They stop sharpening. Then a tough floor up with a competing quote and they're not ready.

Mystery shops catch 2 problems a month

You're running 100+ customer interactions a month. Your mystery shop program catches 2. That's a 2% feedback loop. The other 98% walks out the door.

Training sessions = theory, zero reps

One hour of slides. Maybe a role-play with a teammate who already knows the answers. Zero reps against a buyer who actually pushes back. That's not training. That's theater.

The Solution

Unlimited practice. Phone-based. Scored in 90 seconds.

01

Rep picks up the phone and calls in

No app to download. No login portal. Your rep dials the REPS number, enters their PIN, and they're in. Thirty seconds from the floor to a live scenario.

02

They pick their track and difficulty

Sales scenario or customer service? Level 1 (warm-up) through Level 5 (advanced — nothing is easy). The router sets the stage and hands them to a buyer.

03

A fully voiced AI buyer takes over

Mike the price shopper. Sarah the tire-kicker. Dave the angry service customer. Karen with the warranty dispute. 12 personas, each with a distinct voice, specific objections, and real pressure. The AI doesn't go easy.

04

Call ends — report arrives in 90 seconds

REPS scores the call automatically: objection handling, discovery quality, closing technique, and overall rep behavior. Emailed to the rep and manager within 90 seconds of hang-up.

05

Rep calls again. Tomorrow. And the day after.

That's the loop. Daily reps. Compounding improvement. The rep who practices 200 times this year is not the same rep as the one who watched 3 videos. The gap is measurable.

12 AI Buyer Personas

Every buyer type your reps will face. Built specifically for dealerships.

Sales — Level 3

Mike the Price Shopper

Already has a competing quote from across town. Opens with: "I already know what I want. What can you do on the price?" Pushes hard on every dollar.

Sales — Level 2

Sarah the Browser

Not sure she wants to buy. Just looking. Budget around $35K but won't say so. Resistant to commitment. Needs a rep who asks the right questions.

Sales — Level 4

Linda the Fleet Buyer

Fleet manager. 12 vehicles. Three competing quotes in hand. Knows fleet pricing, upfits, and maintenance packages better than half the reps she talks to.

CS — Level 3

Dave the Angry Customer

Brought his truck in twice for the same issue. It's back again. He's got a Google review drafted. He wants a loaner, an explanation, and a manager.

CS — Level 4

Karen the Warranty Dispute

Thinks her warranty covers the repair. It doesn't — not exactly. She's confused about GAP vs. extended coverage and she's convinced the F&I guy lied to her.

Sales — Level 5

+ 7 more personas

EV-skeptic. Underwater trade. "Spouse has to approve." Cash bluff. Payment shock. F&I box resistance. Each one a different skill set to sharpen.

Competitive Reality

What you're doing now vs. what REPS does.

Training Method
What You Get
REPS
Mystery shops
$495–$1,295/mo
2–3 snapshots per month. You're blind for 27 out of 30 days. Reps practice nothing — they just occasionally get caught.
Unlimited daily practice at $997/mo. Every call scored in 90 seconds. Your reps improve every single day — not twice a month.
JM&A / Cardone training
Video modules and certification. Rep watches, clicks next, moves on. No speaking required.
Rep speaks. Against a buyer who pushes back in real-time. That's the only way to actually build the muscle.
Manager role-play
Manager's time. Manager knows the script. No real pressure. Awkward for everyone.
AI buyer. Consistent. Never tired. Never soft on a rep because they like them. Always ready at 6 AM.
Hyperbound / generic AI roleplay
General sales personas. Not Mike the price shopper. Not the Chevy floor. Generic objections that don't match your buyer.
Purpose-built for auto dealerships. The objections, the language, the scenarios — all specific to your floor.
What's Included

Everything your training program should have been.

12 fully voiced AI buyer personas

Not generic. Not one-size-fits-all. Built specifically for dealership sales and service. Each with a distinct voice, personality, and objection set.

5 difficulty levels — beginner to advanced

New hire? Start at Level 1. Veteran closer? Level 5 will humble them. Every rep gets the right challenge.

Auto-scoring + emailed report in 90 seconds

No human grader. No waiting. Every call produces a rubric-based score: objection handling, discovery, closing technique. Emailed to rep and manager automatically.

Manager dashboard + team leaderboard

See every rep's scores across time. Track streaks, top performers, and who hasn't practiced in a week. All in one place.

36-scenario objection library

Every real objection your reps face: price comparison, negative equity, EV range anxiety, warranty disputes, the "my spouse needs to approve it" stall — all in the system.

Zero setup. Zero app. Just a phone number.

Your reps have phones. That's the entire prerequisite. No IT project. No onboarding marathon. PINs set up in 24 hours.

Investment

One closed deal pays for this. Every month, forever after.

The average dealership rep closes 8–12 deals a month. Move that number by one — just one — and REPS has already paid for itself in a single afternoon. Everything after that is margin.

What you're replacing
$1,295/mo
Proactive Training Solutions — 2–3 mystery shops per month. That's it. No daily practice. No scoring. No leaderboard.
Cost to hire + train one rep
$15,000 once
NADA's estimate per new salesperson. No ongoing practice. No feedback loop. They forget 80% in 30 days.
3% close rate lift on 10 reps
$9,000+/mo
Conservative. 3 extra deals at $3,000 avg gross. The training pays 9x before you get to month 2.
Pilot
First month only
$499
/ first month · then $997

Try it with your team for 30 days. Up to 5 reps. Full platform access. No commitment — if it doesn't move the needle, walk away clean.

  • Up to 5 reps
  • All 12 AI personas
  • Auto-scored reports
  • Manager dashboard
Start pilot

Capped at 5 reps during pilot period. Scales to Standard at month 2.

Growth
$1,697
/ month per rooftop

Up to 20 reps. Custom persona configuration for your floor. Priority build queue for new scenarios.

  • Up to 20 reps
  • Custom persona config
  • Competitor-specific objections
  • Priority support
Talk to us
Multi-Rooftop Groups
Up to 5 rooftops — call for group pricing
Centralized manager view across all stores. Group leaderboard. Volume discount applied. Custom persona builds for every location.
Talk to us →
The math is embarrassingly simple
Your current mystery shop
2-3 snapshots a month. Scheduled around your trainer's calendar. You're blind for 27 days.
REPS
Unlimited daily practice. Every call scored. Every rep improving. Every day.
The delta
One deal at $3,000 gross = 3x your monthly investment. That's not the ceiling. That's the floor.
What you also get
Complete visibility into every rep's skill gaps. The heartbeat of your sales floor. That's not training — that's intelligence.
30

The 30-Day Guarantee.

Run REPS with your team for 30 days. If your reps aren't visibly sharper — on real objections, on the actual floor — we'll refund every dollar. No paperwork. No argument. The training either works or it doesn't. We're confident it does.

Questions

The ones we get before someone signs up.

Yes. The free trial (LEXI) covers 10+ industries including HVAC, insurance, real estate, SaaS, staffing, restaurants, and solar. The full platform can be configured for any sales or customer service environment. Current MVP is optimized for automotive — custom builds available for other verticals.
24 hours. We set up the system, issue PINs for your reps, and you're live. Your reps need nothing except their existing phone.
Every report includes: overall score, rubric breakdown (objection handling, discovery quality, closing technique, professionalism), specific moments in the call where the rep succeeded or missed, and coaching notes. Emailed automatically to the rep and manager within 90 seconds of hang-up.
PDS charges $495–$1,295/month for 2–3 mystery shops. REPS does unlimited daily practice at $997/month. Cardone is passive video — your rep watches, clicks next, moves on. Nobody ever practiced their way to a black belt by watching YouTube. REPS forces your reps to speak, handle real objections in real time, get scored immediately. The difference is the difference between watching sparring and doing it.
Yes — available on Pro and Group plans. We can configure custom buyer personas specific to your brand, your most common floor scenarios, and your specific competitor objections (e.g., "the guy across the street quoted me $200 less a month").
LEXI is a free trial AI agent. You fill out the form — name, email, phone. LEXI calls you in under 10 seconds, asks what industry you're in, and then becomes a real buyer for your industry. It's a 3–4 minute taste of exactly what your reps would experience every day. No pitch. No sales call. Just the product.
Ready to start?

See what your reps are up against.
No commitment. No app.

Drop your number. LEXI calls in under 10 seconds. That's the whole product — you'll know in 4 minutes if it's right for your team.

US numbers only  ·  LEXI calls from (978) 904-6169  ·  No spam, ever